OnlineShoes

One of the larger impacts during my time here was made by turning a production photography studio into one that would adapt to focusing on creative photography and email marketing campaigns. I directed many of the photo shoots personally, working closely with internal marketing managment.

An effort improving the site filtering and browsing experience. For this and the following project examples, we conducted intensive a-b testing and worked with an external vender to produce heuristic evaluation reports and metrics informing our solutions. 

I was responsible for driving several site layout revisions over the course of a year. Every pixel changed and altered would have a noticeable effect on conversion rates and revenue optimization. Some techniques failed and we learned from them. Some were big successes and would serve as example patterns to be applied throughout the site. 

The product detail page would see a major update during my ownership. The addition of product ratings, expected delivery date, and tell a friend are just a few of the improvements having a systemic affect throughout the site experience.

Attrition rates improved by creating an efficient add-to-cart work flow. A modern custom image zoom control was created to improve product browseing.